Sur Nutrition, a trusted plant-based supplements and nutrition brand, introduces an improved AltRed supplement that features 100mg of betalain extract from red beets per capsule, delivering enhanced performance benefits and an updated dosage at the same price.
Chicago, IL, United States, 3rd Dec 2025 – Sur Nutrition, a trusted maker of plant-based and nutrition essentials, launches its improved AltRed 100mg supplement, a high-performance oxygen delivery product designed to support better breathing, sustained energy, peak performance, and faster recovery. The refreshed formula contains 100mg of beetroot extract per capsule, aligning with the latest research and athlete feedback. AltRed is available starting November 2025 exclusively through sur.co and select retail partners.
The new 100mg dosage better reflects current research based on Sur’s extensive catalog of science for AltRed, including 10 clinical studies showing 100mg was the optimal dosage for performance and longer-lasting effects. This comes with updated usage guidance that allows taking it every three hours for extended activity. AltRed continues to be Informed Sport certified batch-by-batch, ensuring it meets high standards for banned substance testing. Additionally, Sur goes above and beyond with extra internal and third-party testing; every batch made undergoes third-party testing through Eurofins, a globally recognized lab for food and supplement safety. Despite refined quality and updated dosage, pricing remains unchanged.
“AltRed has always been about unleashing the full potential of betalains. With this update, we’ve taken everything we’ve learned over the years, from athlete feedback to scientific research and built a product that delivers even more without raising the price. It’s a win for performance and a win for our customers,” said Mike Lockwood, Project Lead.
AltRed also boasts a cleaner label design, along with a new flip-top lid, which is easier and more practical versus the previous screw-top version. Moreover, its labels are easier to read and more in-line with other supplements. The product is still offered in 30- and 90-capsule options.
AltRed is still the original, high-performance betalain supplement everyone loves, designed to improve oxygen delivery (N-O) and support better endurance. The new and improved 100mg version reflects Sur Nutrition’s commitment to create proven, purposeful, plant-based products that promise stronger performances, bigger goals, and more finish-line moments ahead.
About Sur Nutrition
Founded in 2017, Sur Nutrition creates plant-based supplements and nutrition essentials built for real life. From high-performance athletes to everyday movers, Sur products are designed to fuel both intense training and daily wellness with integrity. Every product reflects the company’s values: clean ingredients, sustainability, human-centered design, and taste that doesn’t compromise. For more information, visit sur.co.
Media Contact
Organization: Sur Nutrition
Contact Person: Luke Karban
Website: https://sur.co/
Email: Send Email
Contact Number: +18008620438
Address:33 N. Dearborn
City: Chicago
State: IL
Country:United States
Release id:38277
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